Today I was searching for the name of a person who is at the Executive level at a small software company. The first two pages were filled with a few web pages related to this person, but many more were filled with web pages related to another person with the same name and talking about some lawsuit that person was engaged in.
Then I thought that there should be a better way to provide searching by people’s name. Here is my idea.
1) First and foremost, the search engine should recognize that the search is about a person’s name.
2) The search engine should have the capability to distinguish two webpages containing the same name but different persons. This is not as easy, but context should help a lot.
3) But more importantly, at the time of presenting the results, each search result should be associated to an image, some kind of gravatar. This would help people searching to distinguish between the search results of one person vs the other. In some cases, just reading the surrounding text should help, but may not always be the case. However, if the search engine could detect which of the two people XYZ are being referred to in the webpage, then even if just the name is used to do the search, the results could still be visually presented indicating which page is about which of the two people (or more).
Now, which large company wants to do this? Google? Yahoo? Bing? Don’t patent your stuff though, because I just made it public. He he he.