These days it’s hard to get good domain names. Good domain names are usually very useful, though not essential. Building a brand strictly speaking shouldn’t require a good domain name. Take some of the big domain names and see how many of them are just some nouns (or words that have eventually become nouns due to every day usage). However, some of these popular names of today did not become the well recognized brands overnight. They worked hard and established themselves as the pioneers in their own domain (pun intended).
For small fish like me, who also needs to worry about search engine optimization and get that extra bit of traffic based on the word being part of the domain name, it’s tough to register a good domain. Never had it been easy for me. Every time a bulb lights only to find that it has already been lit for someone else. Or may be generated by some clever program for those domain squatters (whom I don’t like).
In one of those domain searching moments, today I managed to get the first domain name I searched for! I still can’t digest it. I was so excited, that I immediately went and registered it with Google Apps. What surprises me the most is that the same domain name is already registered for .net but not for .com! How can that be? It’s one of those one in a billion chances which seem to have happened for me.
OK, now I have to get back to work on that secret idea of mine to make the domain public :). Small hint: the idea came because of Eddie Bauer.
If you are a small company, do you outsource your website development to a web design firm? If so, do you also make them register your domain and maintain? If so, think again!
Some person from a web design firm recently was exploring ways to make money out of the domains of his clients who got busted due to the bad economy and didn’t pay the dues. It appears he seems to be the domain admin of his client’s domains and so he can pretty much do whatever he wants. Like converting it into a website with affiliate links, of if the domain has a decent pagerank, selling paid links etc.
I understand that the web designer is trying to cover the losses, but in process abusing the access to the domain and hosting solution is probably not the right thing to do. That’s my opinion and I am open to read what others think. So, if you have any opinion on this specific topic, please comment on it.
These days I am quite upset about a problem. Every other domain that I think of to register for my business idea, yes real business idea that I am interested in, I see that an appropriate domain is already taken. But when you access the website of that domain, what you see is a stupid page filled with all sorts of keywords related to the domain name. Clicking them will show sponsored ads. Now, obviously when the cost of registering a domain keeps falling down, the idea of being able to make money out of random-once-in-a-few days visitors if they able to click the money is quite compelling.
Say, the cost of a domain to register is $6.00, with a PPC rate of $0.50, more than 12 clicks a year is more than enough to make profit. The profit can range from a few bucks to several depending on how often the site is being visited. But registering many such sites some of which also for the purpose of selling at a higher price for those desperately interested in a specific domain, there is definitely some business idea in this (infact, recently I saw a guy trying to borrow $25K, yes that’s $25K to buy a highly sought after domain name with the idea of making more money in the future from it, seems he can even rent it out for other companies interested in advertising on the site due to it’s popularity in the search).
However, this whole process of registering so many domain names is causing a domain spam and the only way to prevent this is by not clicking on any link when landed on such a domain. The less lucrative this becomes, the less incentive one would have to do this. Similar to maintaining a scam/phishing domain list, if one maintains a list of domains created for the purpose of displaying ads and alert the user in the browser as soon as such a site is visited, then a naive user can easily avoid clicking the links.