Using Twitter For Case Studies

The MBA types are obsessed with case studies, at least in some schools. So, let’s see if they like this idea.

Say, some significant event unravels slowly and there is a stream of tweets related to it. People react to the tweets, and the followers react to these reactions and so on, soon it becomes big. While no one can really predict the future, the twitter buzz creates a lot of discussion and the final outcome in reality is what it is. Now, if a Professor re-plays 2/3rd of these tweets in a class room and asks people about their opinions of what would happen next (it would be even more interesting if they are replayed as if they were happening as of that moment), that would become a good discussion point for the class. And the best part is, whatever the students decide, they would have a real-life what-happened scenario.


Filed under Education, Twitter

2 responses to “Using Twitter For Case Studies

  1. For sure – it would be a great Sociology experiment, as well.

    I’d always thought that it would be fun to see how [the world] would respond to a “rumor” that started online, and turns out to be true. Then Michael Jackson happened… and it was pretty much what I thought. :/

    What triggered you to think of this?

  2. AK

    How would you assess the ‘outcome’ in such a scenario? It’d quite difficult, if not impossible, to determine the scope of such media since it traverses not only numerous digital formats (phones, other social media websites, email), but also non-digital formats (word-of-mouth, print-outs, meetings, etc).

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