Daily Archives: May 12, 2007

Alexa Is Obsolete?

Amazon surprised everyone in the recent quarter and it’s stock went up more than 50% since then. Not sure how much of their revenue is from their Web Services.

One of the web service they offer is Alexa Top Sites for which they charge $0.0025 per query. That’s about $0.25 for every 100 sites you need to figure out. I am not sure how many are really interested in figuring out traffic ranks by city and all as most websites with a rank above 100k pretty much are all one and the same (well, not exactly, but the traffic in these sites is so little, that there is practically not much difference in knowing if one is 303245 and the other is 523450).

Anyway, with the arrival of Quantcast, Alexa has a very tough competition ahead. Ofcourse, each company uses a different technique to arrive at the ranking (and hence, WordPress for example, ranks around 40 by Quantcast and 96 by Alexa as of this writing), but we all know that no ranking system is perfect. The good thing about Quantcast is, if you are the lucky enough to have a website within 100k ranking, then you can see some very interesting statistics about your audience. A lot of demographic information that is not available with Alexa.

What’s more, Quantcast is giving away the top 1 million sites for free! (check the bottom of the link for a download link). So, now who is interested in paying $0.25 for every 100 results to Alexa, rise your hands!

Excellent job Quantcast. Keep up the good work!

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Filed under alexa, quantcast, traffic rank

Finding color codes in a webpage

If you are like me, a programmer, and not an artistic web-designer, chances are your color sense when it comes to designing web pages is, put it mildly, not as good. If you work for a large corporation or a big design firm, then you can probably afford to have two different people with two different job roles. But otherwise, you are pretty much stuck with a single person doing both, coding and ui design of the web page. Ofcourse, the goal of this article is not to indicate that web designers are not necessary and programmers can do everything. It all depends on the potential for the product or website. If you know it can generate a lot of revenue, there is no need to skimp on the professional resources with unique skills.

Anyway, so one tool I found recently which I find very useful is Colorzilla. It’s an add-on to Firefox. Once you install it, it creates a little color-picker icon in the left-hand side of the status bar. Now, when you are in any webpage, you can click on the color-picker and as you move your cursor over the webpage, you will be able to see the color codes for the background of the region currently pointed by the mouse. This is a great tool to get color codes from some of the well designed websites.

Ofcourse, this only helps you pick the individual colors. You need to hone your skills or hire professional to still get the overall theme of your webpage. There is no “theme picker”, so to speak (unless you steal the entire design of a webpage, which is the last thing you should be doing).

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Filed under color picker, web design